Our Story

"Weave your story with style"
ALTURD is more than just a brand—it’s your voice in clothing.

At ALTURD, we believe that fashion should do more than just cover you. It should express who you are, what you stand for, and the journey you're on. That’s when we thought of building ALTURD. Our Brand name, "ALTURD," is inspired by the word “ALTER” — altering the way we view and wear fashion to express personal stories and individuality. We’re not just another clothing brand; we’re here to help you alter your wardrobe to reflect your inner world.

ALTURD was born from the discovery of a market gap: while many t-shirts out there tell stories, they rarely tell your story. We wanted to create a brand that speaks directly to the individuality of each person, offering designs that go beyond trends and speak to what makes you, you. Every design we create is carefully crafted to inspire, connect, and empower.

Welcome to a brand where you can wear your story.

Join us and tell your story with ALTURD. Explore our latest collection and find the design that tells your story.